What it's about?

O2 Treats is a unique new mobile marketing service that delivers valued content, offers and rewards exclusively to 1.7 million O2 customers nationwide.

ICAP Media & O2 Ireland have come together to offer O2 customers a unique and exciting new digital service.

For O2 ,it’s about rewarding their customers. The treats will gift O2 customers with offers and discounts for the things they love and it’s completely free for users.

Find out more about this unique new mobile marketing service...

How it Works

Your Offer

Think of one or more offers’ and make them compelling!

E.g. a 2 for 1, a big discount, something for nothing!!

Online & Mobile

We publish your offer on ‘02 Treats’ online & mobile.

We only target the customers you want to communicate to!

Audience: 1.7 million customers

Customer Interaction

Customers select the offers they like & their preferred delivery channel:

  • Mobile Internet
  • Printout
  • Online promo code
  • Mobile / IPhone App
  • SMS Message
Customer Redemptions

Customer redeems your offer at POS at Partner Store or ecommerce site.

Some unique features of

  • A Captive Audience awaits...your offer will be available
    online to 1.7 million consumer’s nationwide plus
    exclusive access to 50,000 iPhone users.
  • It’s Targeted and Permission based...Users opt in for
    this service and view and redeem offers according to
    their interests, age profile and location.
  • Cost effective and performance driven...campaigns
    cost from as little as €250. User "interactions" are
    allocated against your budget. You just pay a small
    sum for each interaction.
  • Interactions...simply mean each time the customer
    chooses to "interact" with your offer via any of our
    delivery channels.
  • You have full visibility...we’ll send you lots of detailed
    reports on how your campaign is performing!
  • Its viral marketing at its best...via Facebook, Twitter,
    Bebo and MySpace users can spread the word about
    your offer and your brand!

The Multi-Channel approach

O2 Daily treats is made available to customers through a number of channels. This multichannel approach is a fresh way of engaging with consumers that are constantly on the go.

It gives ultimate control to the consumer as it allows them to interact whenever and wherever they want.

Your unique offer will appear on:

Become a Partner of O2 Treats - Together is better

Simply by coming up with 1 offer for the O2 Treats program, your business can look forward to:

  • Access to O2’s 1.7 million customers.
  • Association with Telefonica, O2 Ireland and the O2 brand attributes.
  • A presence on O2.ie/treats, a dedicated section within o2.ie that receives 700K unique visits a month.
  • A presence on O2 mobile internet which receives 450k to 500k unique visits per month with 8 to 9 million hits per month.

You will also benefit from our comprehensive marketing campaign and our promotion of 02 treats in 62 Retail stores throughout the country!

Complete support for your Business

When you become a Partner to ICAP Media & O2, we will to give you our full support to successfully
integrate O2 Treats within your business.

  • We provide staff briefing and support packs for your outlets to start accepting customer offer codes.
  • We provide telephone & web support for all our partners and your staff.
  • We provide your retail outlets with point of sale material for you to inform your customers of your association with O2 Treats.

The Rates for

What does it cost to become a partner of O2 Treats?

That’s completely up to you. O2 Treats is performance based so you set your own budget and individual unique user interactions are allocated against this budget.

We don’t charge unnecessary set up, production or campaign fees and the campaign will stay live on all channels until the budget is completed.

How does my Business become part of the O2 Treats Service?

That’s Simple. We send you a Partnership Offer form for you to complete. Just fill out the details and send back to us with your company logo. We do the rest.

Welcome to ICAP Media

ICAP Media is a dynamic new company with big ideas! We offer a definitive new "matchmaking service" between brands, businesses and consumers.

Using some pretty cool, innovative mobile and internet technology, we provide a fully targeted and hugely cost efficient marketing channel direct to consumers’ mobile phones!

We have recently joined in partnership with Telefonica O2 Ireland to deliver the new O2 Treats service to 1.7 million O2 customers nationwide.

With over 85% of people in Ireland now owing a mobile phone and with the number of mobiles exceeding PCs by 10 to 1, ICAP Media are very confident about the future of mobile based marketing.

We invite you to browse through our website and find out more about this compelling opportunity for your business and your brand. Please feel free to contact any of our Sales team with your enquiries.

Blog

      ICAP Media are hiring - Mon, 22 Aug 2011 09:27:50 +0000
      ICAP develop, host and maintain Customer Loyalty & Engagement Platforms for large organisations such as Mobile Operators. Founded in 2008 the company has proved itself in the Irish Market and is now pursuing many opportunities in overseas markets. Over the next 3 months we will be recruiting key people who will take the company to … Continue reading »
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      Kyle Buckner’s iTable iPhone dock looks like a smartphone, acts like a stereo - Wed, 13 Apr 2011 08:44:35 +0000
      While searching through this mornings news feeds, I spotted the article about Kyle Buckner’s iTable on Engadget. I would have to agree with people when they say it is in a league of its own. This rather involved docking solution combines the aesthetics of the iPhone 4 with a little bachelor-pad-of-the-future flair, allowing its user … Continue reading »
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      New Look has launched first mobile site - Tue, 05 Apr 2011 10:51:24 +0000
      Retail giants New Look have launch a new site which is integrated with the retailer’s existing ecommerce platform and lets users purchase items via their mobile phones, with one-click purchase for registered users. The site, which was designed and built by mobile specialist agency MIG, uses HTML5, which lets users zoom in and out of … Continue reading »
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      Icap Media goes to Germany - Mon, 22 Mar 2010 11:50:14 +0000
      Icap Media were represented at a Retail Network Event organized by Enterprise Ireland on St Patricks Day in Dusseldorf, Germany last week. The purpose of the event was to showcase innovative Irish companies to the German Retailing Community. The Tanaiste, Mary Coughlan was the guest of honour. The company looks upon this experience as a … Continue reading »
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      Mobile experts to the fore - Mon, 08 Mar 2010 09:25:45 +0000
      Key to success: ‘‘It is hard building a start-up company, but without organisations like Enterprise Ireland and Nova UCD, building the bridge between idea and execution would be next to impossible’’ Mobile marketing specialist ICAP Media plans to double its workforce and break into the UK market before the end of 2009. According to ICAP’s … Continue reading »
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      Location, location, location – geo-commerce is here and now - Mon, 08 Mar 2010 09:23:01 +0000
      Irish firms are using mobile technology to map out a geo-commerce future. It’s a Saturday afternoon, and as you stroll through a busy shopping district with your partner, you can’t decide whether to go for a meal or check out what’s on in the cinema. You check your mobile phone, and displayed on the screen … Continue reading »
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      ICAP launches Phone Discount Product - Mon, 08 Mar 2010 09:19:08 +0000
      Dublin-based mobile marketing firm ICAP Media will launch a new product, which gives mobile users access to discounts via their mobile phone, this week. Ken Nugent, managing director of ICAP, said the firm had developed the product – called Ocode – after receiving €400,000 in funding in recent months. The company received funding from Enterprise … Continue reading »
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      ICAP Media are recruiting… - Mon, 08 Mar 2010 08:07:41 +0000
      ICAP Media are looking to recruit a New Business Development Manager to manage & drive new relationships with Nationwide & Regional Clients in the exciting area of digital communications & advertising. We are looking for an ambitious, self starter, who is target driven, with a minimum 3 years advertising sales experience. A knowledge of digital … Continue reading »
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      With Regret - Tue, 23 Feb 2010 16:06:19 +0000
      All of us at ICAP Media are saddened to hear of the death of one of our respected clients Niall McCrudden of Sunglasses.ie. Our sympathies go out to this family and friends. Filed under: News Tagged: Death, ICAP Media, Sunglass Hut, With Regret
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      Win Ireland V Italy 6 Nation Rugby Tickets - Tue, 02 Feb 2010 12:05:04 +0000
      Exclusive Offer to 02 Customers We have 13 pairs of tickets for the Ireland V Italy 6 Nations Rugby match to giveaway. The match will take place in Croke Park on the 6th February 2010. 5 lucky winners will also receive a complimentary meal for two at The Hard Rock Cafe, Temple Bar, Dublin 2. … Continue reading »
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