Below are a list of frequently asked questions to help you find out more about O2 Treats and the services we provide.

What is O2 Treats?

O2 Treats are discounts and vouchers that are available to all O2 customers. All a customer has to do is register on line and then opt into the service, You can do this on the website or via mobile internet or iphone. The service is completely free for customers to use.

How does it work?

O2 Treats can be accessed when at home, on the go or in store. You can view and select offers on web, mobile internet and iphone. You can also select and redeem the offer by any of the options below. Some offers may be restricted to particular channels by individual suppliers.

You can also share offers with your friends by sending to Bebo, Facebook and Twitter

What type of Offers will I find on the Service?

Offers and discounts will span a range of services from dining out, to sport, to relaxation. We will update them regularly and will always have a selection of exclusive offers for O2 customers.

What are the Customer Redemption Options?

Do customers need to register to use the service?

Yes this service is available to all O2 customers once you register on www.o2.ie (it only takes a minute), then just tick ‘yes’ to the consent box the first time you use the service.

ICAP Media & O2 Treats Partner Questions

Is this service only available to O2 customers?

Yes ICAP Media work exclusively with O2 Ireland to deliver this unique service

How many customers is this service available to?

The service is available to all O2 customers nationwide. Post Pay, Pre Pay and Business customers are eligible. That’s a total audience of 1.72 million customers that your business can potentially communicate to.

Do the customers receive text messages with their offers?

No. This is a strictly opt in service. The O2 customer must sign up to this service. The customer then chooses to interact with O2 Treats when and wherever they want. They have 5 options when it comes to interacting with the offers. See further down for Redemption options. This service does not use intrusive marketing techniques (Bluetooth etc). The customer has complete control on when & how they want to use the service

How does Geography based commerce (Geo-Commerce) work?

ICAP Media uses location based services (lbs) to expose our partners offers & discounts to the right audience at the right location and the right time.

John Kennedy, Irish Independent Journalist describes a typical scenario

"It’s a Saturday afternoon and as you stroll through a busy shopping district with you partner, you can’t decide whether to go for a meal or check out what’s on in the cinema. You check your mobile phone and displayed on the screen are options of restaurants and shops nearby where you can get exclusive offers and discounts. "

The ICAP Media technology behind O2 Treats " enables Irish consumers to use their phones to make buying decisions, get discounts and access services through geography based commerce (Geo- commerce) "

How will O2 customers hear about this new service?

O2 Treats will be heavily supported by our Partners O2 Ireland.

Thanks to O2’s unique communication channels such as text message, email and mobile internet we can communicate O2 Treats seamlessly, instantly, regularly and to the right audience.

1. Not forgetting that O2 Treats will be communicated within all 62 O2 retail stores throughout the country.
2. The O2 customer care call centre handles, on average , 115k calls a month and will promote O2 Treats to the right customers.
3. The O2 website (www.o2.ie) receives 700,000 unique visitors a month and O2 Treats will have a permanent presence on the homepage.

What types of offers can I promote on O2 Treats?

We are looking for exclusive offers for the O2 customers. Offers that are not easily found on the high street. This way the O2 customer feels they are getting something of real value that is not openly available elsewhere. This will lead to higher redemption rates for your business.

Can I run more than one offer at the same time ?

Yes our technology allows our Partners to run multiple offers that target a variety of customers. For example A pizza delivery company may want to promote 1 offer especially to students (18 to 25 years old) and promote another offer to the family audience (28 to 55 years old).

Customer Redemptions

How do customers show their O2 Treats offer codes?

The customer will tell the Retailer that they have an O2 Treat offer that you wish to use in store. The retail assistant asks to see the customer code which they will have either sent via SMS/printed off/or by selecting use now on their mobile handset. The customer shows this code to the Retailer and the value is discounted from the customer bill.

How do I (retailer) record the customer codes?

We work with all our retail partners to integrate with their EPOS Systems. We also provide receipt dockets to record the customer code.

Does this service involve barcoding?

Not. The reason for this is; that most retailer scanners currently do not have the ability to read bar codes direct from customers mobile phones. Therefore we do not use bar codes at this stage of the service. However ICAP Media will be working with some Key Partners on trailing customer bar code offers.

Can online retailers be a Partner of O2 Treats?

Yes we work with a growing amount of online retail partners. We promote these partners exactly the same as our offline partners. All the customer has to do, to avail of an online offer, is click through to your website and enter their unique O2 Treats promotional code into your payment process page. You can also set up a hidden url for customers to redeem from.

What is the Client management facility?

Coming Soon...Our client management system will allow you to upload and completely control your own offer campaigns on O2 Treats, straight from your desktop. This system is designed to utilise inventory management for our Partners business.

What type of support do I receive as a Partner on O2 Treats?

When you become a Partner to ICAP Media & O2, we will ensure to give your business a high level of support to successfully integrate O2 Treats within your business.

1. ICAP Media provide staff briefing and support packs for your outlets to start accepting customer offer codes.
2. ICAP Media provide telephone & web support for all our partners staff.
3. We provide your retail outlets with point of sale material for you to inform your customers of your association with O2 Treats.

The Costs for being a Partner on O2 Treats

What are the costs to set up as a Partner on O2 Treats??

O2 Treats is a performance based marketing model. Our Partners pay a fee for advertising to their chosen target audience. We don’t charge any unnecessary set up, production or campaign fee. Our Partners only pays for unique user interactions with their offer across the 5 digital channels.

For our Partner Pack & Full Rate Card. Email us with your details.

What is a customer/user interaction?

An interaction is any time a customer chooses to Interact with a Partner offer. Its stronger than a click through but not quite an instore redemption. The customer has actively chosen to download, print or send the offer to their phone in order to redeem the offer.

What are the benefits of a performance based pricing model?

We believe it’s what all forms of advertising should be based on. Why pay for something when you cant see what your return is.

The main benefits of this pricing model are:

1. Targeting - A Targeted advertising approach. Client targets their exact audience that they wish to communicate to. This reduces ad spend wastage and ensures the audience you are promoting are open to listening to your message.
2. Control - Client control over advertising spend. The client chooses an advertising budget they are comfortable with & the campaign runs until this budget has been reached. No unnecessary set up, production or campaign fees.
3. Visibility - Client visibility over their campaign & target audience response. We have detailed client performance reports that allow for rich campaign analysis and insights into your customers. What type of customers are interacting with your offers? What offers are more popular with customers?
   You have this information as your very own customer research.
4. Accountability - You can measure the ROI for your business when you run a campaign on O2 Treats.

How do I go about adding my service to the list of offers?

That’s Simple. We send you a Partnership Offer form for you to complete. Just fill out the details and send back to us with your company logo. We do the rest. You have sign off before anything goes live online or on mobile. Once signed off your offer can go live across 5 digital channels.

Why is my offer not being redeemed? Is my offer compelling to the customers?

Even if your proposition is interesting, Partners will get little feedback if the customer doesn’t value your offer. We encourage our Partners to make their offers both compelling and relevant to the audience that they are targeting.

As a general rule: By maxamising the value and relevance of the offer to the target audience and maxamising the exposure of the call to action (we expose offers across 5 channels) the customer response rate will be maximized.

What are the benefits of mobile marketing?

Mobile Marketing - What are the key benefits to the marketer?

Mobile marketing has the potential to fundamentally change the way consumers marketing occurs. Instead of a campaign based approach, there is a shift towards a dialogue where consumers are willing to share information and marketers are able to make use of that information in a more valuable way.

Four Key factors distinguish mobile marketing from other forms of traditional forms of marketing:

1. Permission Based ( Consumer opt in) - Unlike the interruption model that characterises television advertising, direct mail and other forms of mass marketing, consumers need to give their permission before being marketed to via their mobile phone.
2. Targeted Communications - By agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out. This also leads to higher response & redemption rates when your audience is open and willing to listen to a brands message.
3. "Live" - The nature of mobile phones allow user responses to be processed to give real time visibility of reaction to offers.
4. Two-way - Using mobile handsets, consumers can not only respond to offers immediately but also request information on a brand or promotion that is of interest. Consumers can also easily share this information with their peers.