ICAP Media was founded in mid 2007 and received seed investment funds from Enterprise Ireland, AIB Seed Capital Fund and Business Angels in July 2008. The company subsequently developed and successfully trialled its mobile marketing service ‘Ocode’ and built on this success by developing the service further for multiple mobile channels. The company now provides retailers with a multi-channel mobile solution with advanced targeting features and access to a number of data intelligence reports. Its pricing model is attractive to both large and small retailers giving them control over their own budget and access to the aforementioned targeting and reporting. ICAP houses its own technical development and support staff with an experienced Marketing team at its base in The Media Cube, Dun Laoghaire.

In September ‘09 the company begins a partnership with 02 Telefonica Ireland to deliver the ‘Ocode’ service exclusively to 02 users nationwide. The new service will be delivered over multiple channels under the 02 Daily Treats brand.